Local commerce, community collaborations, and word of mouth — now digital.
The return hits all at once with everyone fighting for the same attention. Whatever you close these weeks goes out without the rush.
ReadViews are the easiest number to see and the one that tells you least. There are better signals, and most of them are inside your business.
ReadIf your strength is the people nearby, August is strange. A couple of ways to use it rather than suffer it.
ReadThere is a lot of talk about new formats, but what still moves someone to walk in for the first time is what another person said.
ReadCompeting on price or volume against a chain is a losing game. There is a field where the advantage is yours.
ReadThe tool is not the problem. The problem is when it replaces the very thing that made the recommendation worth something.
ReadThe difference between a collaboration that works and one that does not is usually in what was asked for, not in who did it.
ReadIn summer your area does not hold the same people it held in March. A campaign that ignores that wastes half its effort.
ReadThe shift did not start this month, but it has sped up. And it explains fairly well why CocoMuny exists.
ReadMore and more searches come back as a written summary rather than a list of links. What that means for a neighbourhood business.
ReadPlenty of people now see your business for the first time on a screen, not by walking past. That changes what is worth looking after.
ReadNot every collaboration goes well. What you do afterwards matters just as much as what went wrong.
ReadBefore opening your first campaign on CocoMuny, it helps to have clear answers to a few questions.
ReadThe city-by-city creator ranking isn't a popularity contest. It's deliberately designed to measure something else entirely.
ReadThe first collaboration is only the beginning. The ones that really move the needle for a business tend to be the ones that repeat over time.
ReadBesides reaching out directly, a business can open a campaign that several creators apply to. Here's what changes compared to a direct proposal.
ReadSome of the best collaborations don't start by searching for an unknown profile — they start by looking at who's already a loyal customer.
Read"I liked the content" is not the same as "it worked". Here are more reliable signs to decide whether it's worth repeating.
ReadCocoMuny treats the location of businesses and creators in completely different ways, and that's not an accident.
ReadCocoMuny doesn't handle money between businesses and creators. It's a deliberate decision, and it has practical consequences worth understanding.
ReadThe questions that come up most often for people considering their first collaboration with a business in their area.
ReadA business's first proposal tends to fail for very similar reasons. Here are the most common ones, and how to avoid them.
ReadAn ad says what the brand wants you to say. A review says what someone actually experienced. The difference is noticeable, and measurable.
ReadThe difference between an ignored proposal and an accepted one is usually five well-thought-out lines, not audience size.
ReadThe content that works best for a local business is almost never the most polished. It's the most honest.
ReadYou can't match a chain's marketing budget. But you can have something no chain can truly replicate: a community that knows you.
ReadFrom the proposal to the final review: here is, step by step, the full journey of a collaboration on CocoMuny.
ReadPutting a price on your first piece of work is uncomfortable for almost everyone. Here are a few reference points so the question doesn't leave you stuck.
ReadAn inflated follower count can fool an algorithm, but it can't fool the neighbours of a real street. And they're the ones who decide whether to walk through the door.
ReadFollower number one thousand isn't worth the same as follower number one if they live two streets from your business. Here's what to look at instead.
ReadIf you have somewhere between one thousand and ten thousand followers in your city and want to start collaborating with local businesses, here's what you need to know before your first proposal.
ReadAudience size matters far less than geographic relevance when the goal is filling a venue, not going viral.
ReadYou don't need to wait for sales to drop before acting. Here are some quieter, earlier signs worth watching for.
ReadIt's not about style or image. It's a product decision that shapes how every single screen is designed.
ReadThe phrase "local commerce" gets used a lot, but rarely explained in terms of what it actually means for the people running one every day.
ReadBefore social media, a business filled up because one neighbour told another. CocoMuny hasn't invented anything new — it's just given a platform to something that already worked.
ReadOn CocoMuny, the first thing you see on any profile is always distance. Never follower count. Here is why.
Read