Local commerce, community collaborations, and word of mouth — now digital.
How many posts, what deadlines, which usage rights and how many revisions are reasonable, and why asking for too much makes good people stop replying.
ReadIf you've never done a collaboration, you don't need a strategy: you need one clear idea, someone from your area and a small goal you can actually check.
ReadThe content expires in days; the rest does not. What to keep from each collaboration so the next one costs less.
ReadA profile with reach across the whole province may serve you less than one with reach across four streets. It depends how far away your customer is.
ReadNot every business needs more customers: many need the same ones at a different time. How to tell that story.
ReadBringing in new people when the first thing they will read is a complaint. What to fix first and what is not worth it.
ReadThey have another job, film in the evening and reply at night. Setting expectations around that makes everything work better.
ReadThe mismatch between what passers-by see and what searchers find makes people hesitate. How to align it without redoing anything.
ReadThree people telling the same story in the same week is not three times better. How to spread it so they do not collide.
ReadViews are the most visible figure and the least useful. What to look at when the goal is being known in your own area.
ReadA hairdresser, an accountant or a physio cannot show off a nice shelf. What works when what you sell is invisible.
ReadFor creators: turning down a poor fit protects your judgement. How to say it without closing the door.
ReadBy November there is no availability and no margin left. What to decide now so December is not a scramble.
ReadNot wanting them to work with your competitor sounds reasonable. Depending on how you ask, it is a normal condition or a way to run out of candidates.
ReadHospitality has its own rules: when to schedule the visit, the dish that films badly, and the booking that lands on a packed Saturday.
ReadYou do not need a big figure for a collaboration that works. You need what you offer to be clear and fair.
ReadAsking for changes is fair. Asking badly burns the person and leaves you with nothing. The difference is in what exactly you ask for.
ReadOne is for testing; repeating is for being remembered. When each makes sense and how to move from the first to the second.
ReadAlmost everyone says it the first time. It is almost always untrue, and the reason is that you are too close to see it.
ReadThe half hour that decides whether the content works. What to prepare before they arrive and what not to do while they are there.
ReadThe return hits all at once with everyone fighting for the same attention. Whatever you close these weeks goes out without the rush.
ReadViews are the easiest number to see and the one that tells you least. There are better signals, and most of them are inside your business.
ReadIf your strength is the people nearby, August is strange. A couple of ways to use it rather than suffer it.
ReadThere is a lot of talk about new formats, but what still moves someone to walk in for the first time is what another person said.
ReadCompeting on price or volume against a chain is a losing game. There is a field where the advantage is yours.
ReadThe tool is not the problem. The problem is when it replaces the very thing that made the recommendation worth something.
ReadThe difference between a collaboration that works and one that does not is usually in what was asked for, not in who did it.
ReadIn summer your area does not hold the same people it held in March. A campaign that ignores that wastes half its effort.
ReadThe shift did not start this month, but it has sped up. And it explains fairly well why CocoMuny exists.
ReadMore and more searches come back as a written summary rather than a list of links. What that means for a neighbourhood business.
ReadPlenty of people now see your business for the first time on a screen, not by walking past. That changes what is worth looking after.
ReadNot every collaboration goes well. What you do afterwards matters just as much as what went wrong.
ReadBefore opening your first campaign on CocoMuny, it helps to have clear answers to a few questions.
ReadThe city-by-city creator ranking isn't a popularity contest. It's deliberately designed to measure something else entirely.
ReadThe first collaboration is only the beginning. The ones that really move the needle for a business tend to be the ones that repeat over time.
ReadBesides reaching out directly, a business can open a campaign that several creators apply to. Here's what changes compared to a direct proposal.
ReadSome of the best collaborations don't start by searching for an unknown profile — they start by looking at who's already a loyal customer.
Read"I liked the content" is not the same as "it worked". Here are more reliable signs to decide whether it's worth repeating.
ReadCocoMuny treats the location of businesses and creators in completely different ways, and that's not an accident.
ReadCocoMuny doesn't handle money between businesses and creators. It's a deliberate decision, and it has practical consequences worth understanding.
ReadThe questions that come up most often for people considering their first collaboration with a business in their area.
ReadA business's first proposal tends to fail for very similar reasons. Here are the most common ones, and how to avoid them.
ReadAn ad says what the brand wants you to say. A review says what someone actually experienced. The difference is noticeable, and measurable.
ReadThe difference between an ignored proposal and an accepted one is usually five well-thought-out lines, not audience size.
ReadThe content that works best for a local business is almost never the most polished. It's the most honest.
ReadYou can't match a chain's marketing budget. But you can have something no chain can truly replicate: a community that knows you.
ReadFrom the proposal to the final review: here is, step by step, the full journey of a collaboration on CocoMuny.
ReadPutting a price on your first piece of work is uncomfortable for almost everyone. Here are a few reference points so the question doesn't leave you stuck.
ReadAn inflated follower count can fool an algorithm, but it can't fool the neighbours of a real street. And they're the ones who decide whether to walk through the door.
ReadFollower number one thousand isn't worth the same as follower number one if they live two streets from your business. Here's what to look at instead.
ReadIf you have somewhere between one thousand and ten thousand followers in your city and want to start collaborating with local businesses, here's what you need to know before your first proposal.
ReadAudience size matters far less than geographic relevance when the goal is filling a venue, not going viral.
ReadYou don't need to wait for sales to drop before acting. Here are some quieter, earlier signs worth watching for.
ReadIt's not about style or image. It's a product decision that shapes how every single screen is designed.
ReadThe phrase "local commerce" gets used a lot, but rarely explained in terms of what it actually means for the people running one every day.
ReadBefore social media, a business filled up because one neighbour told another. CocoMuny hasn't invented anything new — it's just given a platform to something that already worked.
ReadOn CocoMuny, the first thing you see on any profile is always distance. Never follower count. Here is why.
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