Open campaigns: how they work and when to use them

A direct proposal is one-to-one: the business picks a specific person and writes to them. A campaign works the other way round — the business posts what it needs, and nearby creators apply as candidates.

When it makes sense to open a campaign

Campaigns work well when a business wants to widen the range of people it works with, instead of always relying on the same profiles, or when it's looking for several collaborations at once for the same launch or season.

How creators see it

Any creator within the relevant radius can see nearby campaigns and submit their application. The business reviews the applications it receives and decides who to move forward with, just as it would with any direct proposal.

A feature that scales with the plan

Opening campaigns is a feature available from the paid plans onwards — the free plan lets you try the platform with a limited number of direct proposals, but campaigns are built for businesses that already want to scale their local presence more systematically.