Asking for exclusivity: when it makes sense and when it scares people off

It is a request that comes up early: "fine by me, but not the same for the shop across the street". It makes sense, and it is also why many collaborations never get signed.

Why it grates

For someone creating content in their own neighbourhood, accepting open-ended exclusivity in a sector means giving up part of their future work. If the fee is modest, what you are asking for is worth considerably more than what you are paying.

When it is reasonable

When it is bounded. Exclusivity in your sector, in your area, for a short period, and priced accordingly. "One month, no other cafés, in this neighbourhood" is a normal request almost nobody argues with.

When there is a campaign involved. If you are building towards something specific — an opening, a season — it makes complete sense that competitors do not show up during those days.

When it scares people off

When it has no end date. Open-ended exclusivity is not requested, it is bought, and it costs a lot.

When the sector is enormous. "Nothing to do with food" rules out half the city.

And when it is raised late. Bringing it up once the content is already filmed turns a closed deal into an awkward negotiation.

The practical bit

If it matters to you, put it in writing from the start, with a specific period and scope, and reflect it in the price. And if the budget is small, ask yourself whether you really need it: in a neighbourhood recommendation, that person being credible does more for you than stopping them working.