Why distance matters more than followers

A neighbourhood restaurant doesn't need someone with 300,000 followers scattered across the world. It needs someone who lives five minutes away, who actually has breakfast there, and whose recommendation people trust because they know that person.

That's the whole thesis of CocoMuny in one line: distance matters more than fame. It's not a nice landing-page phrase — it's a decision you can feel on every screen of the product.

An order of priority, not an opinion

In any list of creators or businesses inside the platform, the order of the data is always the same: distance first, then city or neighbourhood, then business category, and only at the very end — if at all — followers. Never the other way round.

This isn't a cosmetic detail. It means the discovery algorithm doesn't reward reach, it rewards real closeness. A profile with 1,500 followers from the same neighbourhood shows up before one with 50,000 followers in another city.

Why this benefits both sides

A business wants the person talking about it to be seen by people who could walk through the door that same afternoon, not by people who live 900 kilometres away and will never set foot in the place. And for the person recommending it, talking about places they actually know feels natural — they're not performing, they're sharing their life.

That's exactly why we deliberately avoid the word "influencer" everywhere in the product. We don't sell reach, we sell neighbourhood trust. Those are different things, and mixing them up would betray the idea from day one.