Why there are no "influencers" on CocoMuny

The word "influencer" describes someone who moves opinion at scale, usually thanks to a sizeable follower count. It's a word that puts reach at the centre. And reach is precisely the thing we care about least.

It's not an aesthetic stance. If we designed the platform around reach, the algorithm would push the profiles with the most followers, regardless of where they live. That would break the entire promise of the product: that a business finds someone from its own neighbourhood, not the biggest profile willing to take the deal.

What we prefer: "normal people with followers"

On CocoMuny we talk about normal people — students, people with limited resources, lifelong neighbours — who have somewhere between a thousand and ten thousand followers on Instagram or TikTok, mostly from their own city. You don't need to be known outside your neighbourhood for your recommendation to count.

The word "creator" stays only as the technical name of a role inside the app — it shows up on internal management screens — but never in public-facing copy. When we talk to people, we talk about recommending the businesses in your neighbourhood and earning a bit extra for it, not about "monetising your content".

It's a small vocabulary difference, but it completely changes who you're talking to and what you're promising them.