How to choose the right person to promote your business (without just looking at follower count)

It's tempting to look at the big number first. But for a local business, that number is almost never what predicts whether a collaboration will actually work.

Look at distance before anything else

Someone who lives in or regularly passes through your area will generate real visits in a way that someone far away can't, no matter how many followers they have. It's literally the first filter CocoMuny applies when showing you candidates.

Check whether their content already fits who you are

A food-focused profile isn't automatically the best fit for your café if their tone is very different from yours. Look at how they write, what kind of photos they take, whether their style resembles your brand.

Ask about their real audience, not just the total

Follower ranges exist on CocoMuny precisely to take the spotlight off the exact number. What matters isn't "how many", it's "how many from your area, and how often do they actually engage".

Start small if you have doubts

You don't need to commit to a big campaign for a first collaboration. You can propose something one-off, see how that person works, and decide from there whether to repeat. Many of the best long-term relationships start with a small collaboration.